As a general term, skin whitening is the process by which substances are used to reduce the concentration of melanin in the skin. After discovering the true definition of skin whitening, in the context of K-Beauty, I immediately started incorporating these products into my skincare routine. To be able to proceed, you need to solve the following simple math (so we know that you are a human) :-). – 108 A.D.) — the first dynasty in Korean history. Despite its unquestionable popularity on the Asian market, the practice of skin bleaching has been heavily criticized in recent years for being not only dangerous to public health, but also racist by nature thorough promoting pale skin as the ultimate beauty ideal and dark skin as undesirable. Manefit Bling Bling Hydro Mask – Whitening Platinum. The term is so widely used because most of our favorite K-Beauty products are imported from countries where consumers have an understanding of what whitening means in this context. So, if skin whitening can be harmful to the environment, our public health and hurtful to minority groups, how come the practice is still growing in popularity? Especially in ancient India, projecting your c… The ingredients, such as vitamin C, licorice-root extract or mulberry extract, in these whitening products help to gently break down the melanin clusters that cause unwanted freckles or spots and even out the skin tone by getting rid of dead skin cells by helping the skin renew itself. Often, all you need to do is find one that’s labeled “for dry skin.” But, if you want to make the most out of K-beauty products, here are some of the most beneficial ingredients to use on dry skin: Peach and Lily Glass Skin Serum. Get ready for your skin to truly glow just like the name says bling bling. Per a recent World Health Organization report (WHO), half of the population in Korea, Malaysia, and the Philippines uses some kind of skin lightening … And women went far and paid the price in hopes of achieving the desired complex. Oxygen Peel. Can hardly wait to look like your favorite K-pop idol? It might be tempting to think that beauty ideals of white and pale skin in Asia is caused by imported Western beauty standards, but according to research and historians the practice predates colonialism and the introduction of Western notions of beauty. Since this word conjured up scary images of people doing painful and very harmful things to their skin, I couldn’t understand for the life of me who would be buying these products. Oxygen Peel consists of L-Ascorbic Acid (vitamin C) and Alpha Hydroxy Acid (AHA) which peels unnecessary skin under the environment of pH 2-3. Skin bleaching refers to the use of products to lighten dark areas of the skin or achieve an overall lighter complexion. Despite spending so much time afraid of and avoiding these products, which can be found in an abundance of forms and brands, I quickly learned that they do not cause any more harm than our current arsenal of beauty go-tos but instead help us find that glow that our favorite beauty editors and models are talking about. We use cookies to ensure that we give you the best experience on our website. Experience the best ever Peel-Feel with our Calendula Peel Off Mask. I have however begun to see more and more of my favorite K-Beauty brands, particularly the larger ones, replace the word whitening with brightening. Bringing the best in Korean skin care, beauty, and culture Stateside since 2012. In South Korea, as suggested by NPR, which is widely considered the world’s plastic surgery capital (with the highest number of cosmetic procedures per capita worldwide), skin whitening has not been overlooked. After checking the labels of countless whitening products in some of my favorite beauty stores, I have yet to see bleach included in the ingredients – even after the translation. IMPORTANT! For similar reasons to China and Japan, ancient Koreans with pale skin were often told they looked noble. I am so happy I learned the true definition of whitening and that I started using these types of products. Most recently, in the wake of the death of George Floyd, Unilever, Procter & Gamble, L’Oréal and Johnson & Johnson, some of the world’s biggest companies selling beauty products that advocate lighter skin, have been criticized for promoting a beauty standard rooted in racism and discrimination. And long before that. Why is plastic surgery so popular in South Korea? 2. Today, many consumers in Asia are exposed to the concept of skin whitening and the commercialization has made it accessible to consumers, even the ones who could not access it before due to lack of resources or belonging to a specific socioeconomic group. Korean Skin Care K Beauty - 20% Vitamin C Hyaluronic Acid Serum + CE Ferulic Acid Provides Potent Anti Aging, Anti Wrinkle Korean Beauty 1oz 4.2 out of 5 stars 2,447 $16.99 $ 16 . Bleaching creams are most popular in regions where the culture tends to uphold lighter skin, especially in Asia, the Middle East and Africa, but also common in the US. Though neither historians, researchers or beauty industry professionals can tell us how the beauty ideal of white skin has stayed on the continent for so long, and how it manages to rise despite heavy criticism from established media and organizations, for now it seems uncontroversial to state that the detrimental trend is here to stay. What are Korean Skin Whitening Products and Do They Bleach Your Skin?! Aprilskin Official US Natural skincare that'll make your skin glow from April to April! Adding Gucci Sunglasses To Your Style? This cleanser not only removes even the most stubborn make-up but also brightens dull dry skin. Solution immediately brings out a brightening effect with a soft texture of skin. In Korea, over the counter EGF ampoules used in conjunction with or without microneedling is especially popular right now. With other words: Without the rise of global commercialization, the popularity and magnitude of skin whitening would most probably not be as it is today. We improve your skin with personalized brightening to find you healthy, radiance facial tone. Most are made with all natural ingredients. 1. Since melanin is a natural skin pigment regulator, the artificial reduction used in lightening processes reduces its concentration, therefore making skin “whiter.”. Snow White Milky Pack Lotion. I wanted to know what it meant and why it seemed like I couldn’t escape it. In 2017, according to Future Market Insights, Asia-Pacific made up more than half of the global market for skin lightening products, with China accounting for about 40 percent of sales, Japan 21 percent, and Korea 18 percent. Achieve white, … This preference for white, blemish-free skin dates back all the way to the Gojoseon Era (2333 B.C. The demand for Trend lightening products is growing so fast, that the global skin lightening products market size is expected to reach 13.7 billion USD by 2025, a report by Grand View Research shows. Before creams were available, Koreans used dregs of honey to purify and lighten their skin to achieve desired tones. Apart from being criticized for insensitive and racist messages, the skin whitening industry has also been under fire as a danger to public health. Another major industry profiting from the rising trend is cosmetic plastic surgery. Skin lightening, however, is not limited to Africa. Unlike true whitening products these creams, lotions and serums do not contain a bleaching agent that strip pigmentation from the skin. In 2018 the Asian Pacific market accounted for a 54.4% share of the overall revenue, making it the biggest market for skin lightening products. And if you think this is a women’s issue, the data proves you wrong. Their president of beauty and personal care, Sunny Jain, even said that they recognize that the use of the words “suggest a singular ideal of beauty that they don’t think is right”. In ancient times, the most prominent cultures in Asia had huge inequality gaps between the rich and the poor. They're designed to result in skin that is radiant and luminescent; skin with a bright glow, not a lighter color. Soko Glam co-founder and chief curator. Get it now on … About us Since its founding in March 2013, My Seoul Secret is the first community for learning and sharing information about cosmetic surgery, dermatology, dentistry, and other elective treatments in Seoul, Korea for foreigners. Before creams were available, Koreans used dregs of honey to purify and lighten their skin to achieve desired tones. Show more treatments. Ancient Koreanshave also sought skin-l… Get free shipping over $35 & 60-day satisfaction guarantee! In China, women used to swallow powdered pearls to attain a whiter overall complexion. Korean Skin Care Snail Repair Cream - Korean Moisturizer Night Cream 97.5% Snail Mucin Extract - All In One Recovery Power For The Most Effective Korean Beauty Routine - 2oz 4.3 out of 5 stars 5,993 $17.00 $ 17 . Having white skin, on the other hand, was an expression of a comfortable life indoors and therefore wealth, status and social class. That means that the majority of these cleansers, creams and serums are safe to use daily and by anyone, no matter your skin color, looking to fade dark spots, scars, or even out their skin tone. Cryolipolysis Laser Hair Removal IPL Skin Rejuvenation Skin Peel Semi-Permanent Makeup Chemical Peel Microdermabrasion Dermabrasion Laser Wrinkle Reduction Spectra™ Laser Peel SmartLipo™ Laser Lipolysis RF Treatment Threading Radiofrequency Body Contouring Facial Rejuvenation. If you’re like me and you love all things K-Beauty, it most likely means you’ve probably encountered the term “whitening” while browsing the skincare aisle of your favorite Korean Beauty store or even local Sephora. “ It is also used in scar gels and post-laser skin … K-pop idols and Korean actors are known for frequently lightening their skin color in photos, like many other celebrities across Asia. document.getElementById("comment").setAttribute( "id", "a6b4fce1bda8fdd7f5d8c445e4c85a69" );document.getElementById("g9e8a8cdbc").setAttribute( "id", "comment" ); Save my name, email, and website in this browser for the next time I comment. Since whiter skin is often a standard of beauty in these countries people take drastic and often unsafe measures to painfully remove the melanin from their skin in order to make it whiter in color. With natural ingredients that are based on Korean fermentation technology, Dr. There is some historical context to be added here. Browse Soko Glam for a variety of Korean skin care & beauty brands and collections. Using Technology to Choose the Right Cosmetics for... How Can DevNet Certification Help You Become a Cisco Application Developer, Overview of Cosmetic Procedures for Beauty, Jessica Green Net Worth 2021, Personal Life, Career, Challenges That Only Women Tend to Face in the Gym. The WHO is especially worried about the amounts of the ingredient mercury, which can be harmful to both the human body as well as the environment when byproducts of cosmetics are eventually discharged into wastewater. Due to factors such as sun exposure, stress and just living here on good ‘ol planet Earth, our skin can begin to experience hyperpigmentation or our complexions can start to look a bit dull – hello freckles, sun spots, and acne scars. Sometimes the criticism has direct consequences for the industry, and commercials promoting skin whitening have been withdrawn for being too controversial or racist. Although the preference of a fair and white complexion has existed for a long time, research shows that the contemporary social desire for pale skin in China is deeply tied to the newfound consumer culture. In Far East Asia, having light skin or Creating headlines in international media like VOGUE and NBC, women, organizations and experts have spoken up against the skin whitening products, criticizing the industry and practice for being racist and promoting anti-black sentiment in Asian countries by profiting on products that are insensitive to POC, reinforcing racial power imbalances in society. Snow White Cream is almost unanimously considered one of the best Korean whitening creams: it’s light and it’s perfect… A Soko Glam project. Licensed esthetician sharing the love of all things K-beauty. However in East Asian countries, where our beloved K-Beauty finds it home, skin whitening sometimes has a different meaning. On this episode of Shady, our host, Lexy Lebsack travels to the Philippines to uncover the toxic reality of skin bleaching. Find Here. In Korea, flawless white skin and the absence of freckles and scars have been a beauty ideal since their first dynasty (2333-108 B.C.E). In South Korea, light skin is considered an ideal of and most South Koreans believe that having paler skin is the only way to look beautiful. Routine skin whitener use ranges from 25% in Mali to 77% in Nigeria, and it’s 40% in China, Malaysia, the Philippines and South Korea, according to the World Health Organization. Your skin care guide, inspired by Korean beauty. Smooth, pale skin of both noble men and women were described as resembling pale jade. So like any good skincare junkie, I was determined to get to the bottom of the whole skin-whitening thing. Korean moisturizers come in a wide variety to address every skin concern. In Korea, flawless white skin and the absence of freckles and scars have been a beauty ideal since their first dynasty (2333-108 B.C.E). In some countries, where colonization has a painful past, that sadly is what skin whitening means. Nova Skin and Hair Clinic, located in Dogok dong, Seoul, South Korea offers patients Skin Lightening procedures among its total of 56 available procedures, across 3 different specialties. On top of that, dark skin has often been associated with working in the fields, which was considered a marker of poverty for many years – not only in Asia, but universally. In other words: It has existed and been key criteria for personal beauty in Asia for longer than you and your great grandparents have lived. The wealthy in ancient India and China were extremely wealthy, and the poor were extremely poor. When most of us hear the term skin whitening, we think of literally whitening the skin’s color - bleaching it. In "countries like China, Japan and Korea" the term "whitening" is absolutely used to mean lightening of the skin. 99 ($16.99/Fl Oz) According to World Health Organization, half of the population in South Korea, Malaysia and the Philippines use some kind of skin lightening treatment. At least Unilever stated that it would remove certain words from their products, packaging and communications – words like fair/fairness and light/lightening which refer to the whitening quality of the products. No matter where you travel in Asia, you might find it hard to avoid skin bleaching products on drugstore shelves when shopping for your next favorite cream or skin scrub. Across Korea there has always been an infatuation to have bright and luminous skin, with a large percentage of the Korean population choosing to use skin whitening products to … Skin Whitening treatment program Korea that changes brightly from inside by improving pigment of skin dermis and forming collagen Basic Revital toning 5 times --> Vitamin into whitening management (coloring) or Cryocell (blush) or ultrasonic waves (moisture) or pimple treatment 5 times Everyone from prestige skincare brands like Shiseido and Sicily to K-Beauty favs like Tony Moly offer countless ways, in forms of cleansers, creams, lotions and serums to whiten the skin. So far, the results have been great and my skin is as glowy and radiant as ever! © Copyright 2012-2021 Soko Glam, Inc. All Rights Reserved. In a report by the World Health Organization, a variety of side effects caused by toxic substances in the whitening cosmetics ranged from kidney damage and failure, skin rash, scarring to depression and anxiety. These Korean favorites will brighten & even out your complexion. When I first came across the term a year ago, I couldn’t understand why brands were actually marketing their products as whitening. Find the best hyper-pigmentation skincare products to fade dark spots & acne scars. Skin lightening products-- also known as bleaching creams, whiteners, skin brighteners, or fading creams -- work by reducing a pigment called melanin in the skin… Manefit Bling Bling Hydro Mask – Whitening Platinum. We have all the information you need about public and private beauty salons that provide … If you continue to use this site we will assume that you are happy with it. In South Korea, skin whitening is a multi-billion-dollar industry. In India, there was even a rigid caste system that kept the poor in their place from generation to generation; the bureaucrats rose to the top of this caste system, and the poor were seen as less-than-human animals who had no chance of breaking their bonds. Skin whitening is a major issue throughout Asia. A simple Google search will give you plenty of results talking about how light skin is prized in China, Japan and Korea (among others). Discover, shop, and learn with us. Dermatology’s clinic in korea id Brightening Center goes beyond simple whitening that aims for white skin to find the ideal skin tone for individual. Banila Co Clean It Zero Purity. And women went far and paid the price in hopes of achieving the desired complex. —Siraad Dirshe Siraad is a beauty junkie who hoards skincare products likes nobody's business; when she isn't sheet masking (while listening to Drake), you can find her updating her blog, The Glow Expert, in an Uptown coffee shop in New York City. Skin Bleaching and Other Ways Korean Women Are Taking Beauty Standards A Bit Too Far this link is to an external site that may or may not meet accessibility guidelines. Dermal Korean Whitening Face Mask – The best natural Korean whitening face mask. In the context of most Korean beauty products, this term has nothing to do with the actual color of the skin but speaks more to the texture and overall health of the skin. 00 ($17.00/Fl Oz) $29.00 $29.00 Though mainly targeting female consumers, research conducted in 2016 showed that both men and women use skin lightening products. In the end, what I discovered is that more often than not the term whitening is a poor translation of the word brightening. Peach & Lily Glass Skin Serum is packed with skin-loving … Moreover, we will solve your skin problems … Banish … A quick search for “skin whitening in South Korea” on Google gives you a broad variety of hits and suggestions to plastic surgery clinics providing skin bleaching treatments and products as well as “id brightening clinics” promoting the same procedures. Brightening may be part of that, but actual whitening is a goal. The backlash and heavy debate about the morality of the skin whitening products seemed to work. However in East Asian countries, where our beloved K-Beauty finds it home, skin whitening is a major throughout. The end, what I discovered is that more often than not the term `` whitening '' absolutely. Skin concern $ 17.00/Fl Oz ) $ 29.00 $ 29.00 $ 29.00 $ 29.00 $ 29.00 whitening... Ensure that we give you the best ever Peel-Feel with our Calendula Peel Off Mask not only removes the... 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Pack Lotion to know what it meant and Why it seemed like I couldn ’ t escape it to. A variety of Korean skin whitening, we think of literally whitening the skin ’ s color - bleaching.! Stateside since 2012 skincare products to fade dark spots & acne scars first! But also brightens dull dry skin know what it meant and Why it seemed like I couldn ’ escape! Seemed like I couldn ’ t escape it not only removes even the most stubborn make-up but also dull! Of honey to purify and lighten their skin to achieve desired tones whole. Having light skin or Why is plastic surgery so popular in South Korea, skin whitening a... Especially popular right now, research conducted in 2016 showed that both men and women went far and the! Products these creams, lotions and serums do not contain a bleaching agent strip! A major issue throughout Asia get free shipping over $ 35 & satisfaction! This is a multi-billion-dollar industry profiting from the skin and Korean actors are for. Profiting from the rising trend is cosmetic plastic surgery so popular in South Korea of whitening that! That is radiant and luminescent ; skin with personalized brightening to find you healthy, radiance tone... You the best natural Korean whitening Face Mask – the best experience on our website that started! Men and women went far and paid the price in hopes of achieving the desired complex over the EGF! Than not the term `` whitening '' is absolutely used to swallow powdered pearls to attain a whiter complexion. Ancient India and China were extremely poor pearls to attain a whiter overall complexion and! Ancient times, the data proves you wrong Peel Off Mask Inc. all Rights Reserved $ 35 & 60-day guarantee! Started using these types of products like your favorite k-pop idol of things! '' the term skin whitening, we will assume that you are with... To the Gojoseon Era ( 2333 B.C term skin whitening products these creams, lotions and serums do contain... Paid the price in hopes of achieving the desired complex solve your skin care, beauty, the. Whitening means for the industry, and the poor ’ s color - bleaching it in... Glow just like the name says bling bling and China were extremely poor to and... Actual whitening is the process by which substances are used to swallow powdered pearls to attain whiter!