Maybe your Facebook posts aren’t aligning with the design of your site. WordPress is used on a large portion of sites on the web. We see the pink/red color in just two places and the green color in just two places. I use Skype a lot, so I’m pretty familiar with how it works. It’s minimalist and sophisticated, which fits the target audience, and the creative copywriting captures the attention of visitors. The goal of your website is to guide visitors along a path that leads to them taking the action you want them to take. What will your audience expect? You have lots of room to play with creativity, but make sure you’re presenting your offer clearly and without distraction. If you wanted to order an Uber, he’s someone you’d feel comfortable getting in the car with. And which elements take priority? Keeping that in mind, you want your homepage to do certain things. Your logo should be visible at the top of your website. Though it may seem counter-intuitive, it should deflect the wrong people. (Use Edit Current Website if you don’t have direct access to your CMS or code.) Most importantly, don’t worry about getting it perfect. How do you improve your clients’ lives — whether personal or professional? In a CTA, you can also use a color that isn’t found elsewhere on the page. Disable Page.

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Feel free to experiment and figure out how best to represent your business. Your website homepage is one of the most visited and important pages on your website. Better yet, it guides the right visitors to the next page, or the content they seek. I might love a site’s design, while you might hate it. Apparently, boho style is in (at least for women), so we see a custom graphic that advertises lots of boho fashions available. But it’s the only fault I find with this homepage. There’s a major call to action for launching an interactive demo, but users can also find out about specific solutions for different customer segments: individuals, educators, and businesses. Feldman Creative All Rights Reserved © 2018|, This website homepage content checklist should help, Here are 20 ideas for your website #homepage content from @FeldmanCreative, 20 Critical Items for Your Home Page - Infographic. Let’s look at each headline here: They’re obviously very different, but they have several things in common. The “New” icons next to the product names attract interest, too. It’s on the high end of the pricing spectrum, but it’s still hugely popular. Which elements take priority? It’s tempting to put too much information on your homepage. Learning the color wheel and how colors complement one another will make you a better designer. It’s a great example of seamlessly combining two value propositions: Get a safe, inexpensive ride or become a driver and make money. Then you have the chat box in the lower right-hand corner, which is an excellent UX decision, and the topical hero image. Why it works: Hero image homepages work well when you’re selling a single value proposition. I can offer you a free consultation to determine if we’re in-synch for making marketing magic. The navigation is hefty but cleanly designed, so visitors can easily find the categories that interest them. requesting a quote, making a purchase, signing up for an event. Positioning your homepage elements to align with eye tracking can make it more effective. And how do you design the best homepage for your business? 20 Ideas for Your Website Homepage Content [Infographic]. Don’t force your website audience to have to figure out and guess what it is you do. Thanks to the copy, you know exactly what StudioPress does for its customers: “Build Amazing WordPress Sites.” Then, you have three CTAs to choose from based on how you want to proceed. It’s a fantastic homepage that uses a clever custom illustration to attract viewers and includes a high-contrast CTA button. The guy behind the wheel is clearly an Uber driver, but he’s staring right at the camera — at you. A not so obvious example: Your homepage. Then you have the three things people use Skype for: talking, chatting, and collaborating. Instead of stating its value proposition outright, Uber appeals to what their target customers want: freedom, efficiency, and a destination. Yet, if it doesn’t tell your visitors what you do and offers an easy way for them to discover more, they won’t stay for long. Avoid conflicting CTAs as much as possible. If you elect to include all 20 ideas on your homepage, you’ve probably overdone it. I’m also a big fan of Uber’s website. Your homepage content options are many. This is a lot different from the other examples on this page, but I really love how Abacus Plumbing has structured its homepage. Notice the image choice. In my previous article about best homepage examples, I used Uber as one of my picks. Over time through trial and error, many people have learned that clicking on a site’s logo leads them back to the homepage. You also have the male and female models, both of whom look fitness-ready, to capture attention and motivate the audience. If you bury your offer underneath the fold, many of your visitors will never see it. These are words that immediately evoke an emotion or connect with the reader. Your personal site is a great place to share your thoughts and philosophies related to your industry, and a blog is the perfect medium to do just that. While not an absolute necessity, including your mission on the homepage of your website is certainly worth a consideration. You also want your homepage to convert. Another way to boost conversions is to create a strong first impression with your homepage. There’s a focus on searching for properties immediately from the homepage, but you also have access to useful navigation. In thredUP’s case, the homepage goes for a seasonal approach. The use of the computer image to show cover art is a smart one. Checking this will disable this page. The copy and the imagery take center stage for the Nest homepage design. Your homepage should provide a sense of your company’s values, unique selling proposition (USP), and purpose. Do you introduce the business, show off your flagship product, or overwhelm your audience with tons of products or categories? And, let’s look at what is probably MISSING on your homepage… A big opt-in form; A clear unique selling proposition and “hook”, to answer the question “WHY” for a brand new arrival.

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Bookouture is a digital publisher, primarily of romance and suspense novels, and its homepage targets authors who might want to publish their books here. Who is your target audience and what will they expect? Following this standard on your site reduces confusion by matching your UI to users’ expectations. Rosetta Stone might benefit from some hard numbers here. Because it is the most visited page on your entire site. That’s how Viewership draws visitors’ eyes to relevant parts of the page. With that in mind, you need to make a solid first impression. Then you have another value proposition: The company has been in operation for 25 years. 1. Once you’ve mastered the basics, draw inspiration from 31 top homepage designs so you can find out what will work best for your business and your audience. Website optimization is an ongoing process! A CTA like “Subscribe Now” doesn’t thrill me. Making a good first impression is paramount, because the stakes are high. Your homepage is a corridor. He’s a popular blogger, author, speaker, podcaster, content marketing consultant, copywriter, and creative director. Everyone seems to want to know the exact formula for getting it right. The first step in winning over more customers is to understand the essential elements that should go into every homepage. You have the product lined up in all its colors and the tagline “Saving energy never goes out of style.” The “Buy now” CTA tells visitors exactly what they should do next. In web design, homepage elements have very specific purposes. Checking this will set this page as the homepage for your website -- that is, the default page your visitors will land on when they go to your domain. Adam’s business, Viewership.com, focuses on helping people take advantage of video marketing. It wants to provide clean energy at an affordable price. It’s only fair then that I feature Lyft here. The design and content in your homepage navigation could mean the difference between a website conversion and a bounce. Why don’t we close with a bang? From the logo to the marketing copy, Fitnessblender has created an awesome homepage. However, there is an exception to that rule. The answer could be: (a) Content that best positions your company as the solution to a specific problem, (b) Content prospective buyers are looking for. If you don’t have a strong call to action button on your website homepage, check out some of these attention-grabbing button templates from Graphic River. Most people will leave your website if they’re immediately bombarded with pop-ups and spammy links all throughout your … Green Mountain Energy leaves no doubt about the company’s purpose. It’s interesting because the primary CTA is a phone number. Now that you’ve put the good stuff on your site, time to get rid of the bad. Your homepage content options are many. Use this webpage as your only home page: This is a quick way to make this your home page — the current page you're on. I love the Slack homepage design because of its unique illustrations. That might be more impressive. Get the email addresses of visitors. If you watch my YouTube videos, you know Adam and I have a regular Thursday series where we answer questions from people who have left comments on previous videos. Why it works: If you look at each individual element on Uber’s homepage, you’ll notice that it’s all designed to funnel website visitors toward one action or another. Consumers visit your website with a purpose. It should be visible at the top of the homepage, with links organized in a hierarchical structure. A simple homepage design welcomes your audience to your site, tells them what you want them to do next, and allows them to explore your site in more depth. And that’s how long you have to captur, Marketers seeking to dominate their respective niches should be focused on the best website layouts.Doing so improves your users' experience and g, When visiting your site, a user decides whether to hit the “back button” within milliseconds.That's right, milliseconds.Your homepage is you, The 31 Best Homepage Design Examples and Ideas for Your Website. Always begin with the basics. It could be to check out your product line, read your blog posts, or find out if you sell a particular type of service. You get everything you expect from a homepage, from the logo and tagline to the navigation bar at the top. The job of your principal headline is to communicate quickly and clearly the primary value proposition of your site. See, your homepage, your content, and your marketing in general, shouldn’t aim to engage everyone. The logo is a tangible representation that encompasses your products or services and is a key piece for clients to recognize and connect with your brand. I see some elements of Apple’s design in this example. Your homepage is your only chance to get them to stay on your site and become a customer. The BBB accredited logo, the review count, and the words “You Can Count On Us” are all strategically placed. That’s no easy feat, especially with so few words on the page. Here’s another example of a fairly minimal design. It gives you a space to become a thought leader, engage with more people around the web, and easily update your network on your career news. “Unleash the Power of Engaged Employees.” That’s the business’s sole purpose. I have the “What should I put on my homepage?” conversation with clients nearly every day. For instance, a bold color for the background and a neutral color for the text on a CTA will work well. Here, you have two protein shakes that look delicious as well as simple but effective copy. Resist urges to: 1. Then you have Rosetta Stone, which uses words like “only” and “world’s best” to convey credibility and authority. You have social proof in the subhead, which tells visitors how many people trust Crazy Egg’s tools. You might have heard me say once or twice that I love minimal design. Change it to: “Subscribe Now to Get a Free Case Study.” Now I’m interested. After consulting with a ton of clients about their homepage strategies, I decided to create a checklist of 20 ideas—a planning tool.

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